My Customer Avatar
I'm gonna get roasty here, because I have met many of the types of people that would use my service.
The main demographic for my service would likely be artsy members of generation Z. On one side, there are the instagrammers. These people are SO likely to attempt to make music. By Instagrammers, I mean young and attractive people who make their friends follow them around and take pictures of them fully dressed up and in makeup, with their hair done likely in an unnatural color. Lots of jewelry, accessories, and not much musical ability besides vocals and ukulele.
Another avatar may be the true musician. This is someone who is trained to play a musical instrument, and just wants a way to record it and enhance the sound. This can look like anyone, although is likely Gen Z or millenial given the low budget.
Lastly, the Soundcloud rapper. There is a large overlap between the Soundcloud rapper and the Instagrammer, with the soundcloud rapper focused a bit more on simplicity and writing good verses, and while equally focused on image may be less camera-friendly on a day-to-day basis.
I don't happen to share many similarities with a lot of local Gainesville artists like I do with many Gainesville producers. I have a technical, analytical mind and am not much into graphic design, photography, jewelry, or image. I do experiment with hair color changes every now and again, but rarely do I have instagram sprees nor do I actually know an instrument.
The main demographic for my service would likely be artsy members of generation Z. On one side, there are the instagrammers. These people are SO likely to attempt to make music. By Instagrammers, I mean young and attractive people who make their friends follow them around and take pictures of them fully dressed up and in makeup, with their hair done likely in an unnatural color. Lots of jewelry, accessories, and not much musical ability besides vocals and ukulele.
Another avatar may be the true musician. This is someone who is trained to play a musical instrument, and just wants a way to record it and enhance the sound. This can look like anyone, although is likely Gen Z or millenial given the low budget.
Lastly, the Soundcloud rapper. There is a large overlap between the Soundcloud rapper and the Instagrammer, with the soundcloud rapper focused a bit more on simplicity and writing good verses, and while equally focused on image may be less camera-friendly on a day-to-day basis.
I don't happen to share many similarities with a lot of local Gainesville artists like I do with many Gainesville producers. I have a technical, analytical mind and am not much into graphic design, photography, jewelry, or image. I do experiment with hair color changes every now and again, but rarely do I have instagram sprees nor do I actually know an instrument.
I like how you offered a range of characteristics for your avatars, and identified the overlaps. Perhaps those common qualities that they all share is where the opportunity exists. interesting that you began with a crowd that you have a small bit of contempt for. I kinda did that same thing. I'm not sure what to make of that...I'd like to like my customers, but I immediately honed in on what bugged me about them.
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