15A
As previously mentioned, my main market segment would be a cheap and affordable audio production service, charging around $30 per hour for basic audio services.
The first individual, a college student, has the same opinion on the matter that many other college students have. He is mainly concerned with price, as most studios charge reasonable, yet highly unaffordable prices. He personally knows many people willing to spend smaller amounts of money to make music, but not many who can afford the difficult prices set by recording studios. When given options, he claims he would choose the cheapest possible provided they had basic knowledge of audio production. He also claims he would be skeptical of anything much cheaper than that.
The second individual is a Pianist. He plays live shows and has somehow made a successful career of his art. When told about this business idea, he claims that at one point in his life he would have loved to take advantage of such a service. Starting out with little money, he would have greatly benefitted from such a service. However, he is a professional at this point, doing shows and selling CD's. He would require a comprehensive space finely tuned to have professional acoustics. This is because, as a piano soloist, people are paying lots of attention to the piano and the piano only. It needs to have top-notch analog audio quality in order to be competitive with that of other pianists.
Lastly, I interviewed a lead guitarist of a local Gainesville band. While they play shows regularly, they do not receive much money from them. This is because venues usually pay a few hundred dollars for live music, and split among members that amounts to almost nothing. In addition, being a band that plays live keyboards, guitars, drums, etc, they would love the opportunity to record tracks for so cheap. He claims his main concern would be recording proper drums. While that may require many mics and a professional setup, most of the other instruments are easily wired up to a computer to be recorded. Towards the end of the interview, he starts to speculate other options. As many have said before, he and his band are also okay with doing recordings themselves in their own garage. He says the more useful aspect of this service would be the mixing, the process of balancing tracks and effects in order to create a big sound.
These interviews are making me think I may need to invest more money into audio equipment. Being able to record analog drums in a way that sounds professional could be a huge factor in attracting local bands to use this service. In addition, a more open and cost-efficient acoustically treated room could help a lot with audio quality, attracting other customers.
The first individual, a college student, has the same opinion on the matter that many other college students have. He is mainly concerned with price, as most studios charge reasonable, yet highly unaffordable prices. He personally knows many people willing to spend smaller amounts of money to make music, but not many who can afford the difficult prices set by recording studios. When given options, he claims he would choose the cheapest possible provided they had basic knowledge of audio production. He also claims he would be skeptical of anything much cheaper than that.
The second individual is a Pianist. He plays live shows and has somehow made a successful career of his art. When told about this business idea, he claims that at one point in his life he would have loved to take advantage of such a service. Starting out with little money, he would have greatly benefitted from such a service. However, he is a professional at this point, doing shows and selling CD's. He would require a comprehensive space finely tuned to have professional acoustics. This is because, as a piano soloist, people are paying lots of attention to the piano and the piano only. It needs to have top-notch analog audio quality in order to be competitive with that of other pianists.
Lastly, I interviewed a lead guitarist of a local Gainesville band. While they play shows regularly, they do not receive much money from them. This is because venues usually pay a few hundred dollars for live music, and split among members that amounts to almost nothing. In addition, being a band that plays live keyboards, guitars, drums, etc, they would love the opportunity to record tracks for so cheap. He claims his main concern would be recording proper drums. While that may require many mics and a professional setup, most of the other instruments are easily wired up to a computer to be recorded. Towards the end of the interview, he starts to speculate other options. As many have said before, he and his band are also okay with doing recordings themselves in their own garage. He says the more useful aspect of this service would be the mixing, the process of balancing tracks and effects in order to create a big sound.
These interviews are making me think I may need to invest more money into audio equipment. Being able to record analog drums in a way that sounds professional could be a huge factor in attracting local bands to use this service. In addition, a more open and cost-efficient acoustically treated room could help a lot with audio quality, attracting other customers.
Hi Heather, it seems that your interviewees' responses align pretty well and want the same thing, which is great for you. Have you thought about just how much you'd need to invest in equipment and studio space and how many sessions you'd need to book to make a profit after all the spending. Good luck!
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